However, suggests Hendrik Blignaut, Executive: Data at Altron Systems Integration (SI), the real value behind all these use cases lies in the sustainability, profitability, and growth of the organisation.

“Most companies recognise data’s inherent value; nearly 60% of South African businesspeople say their organisation is data-driven and state that ‘data is the lifeblood of their company’. However, a mere 11% actually treat data as capital and prioritise its use across the business,” he says.