Features

David Pretorius, SAS South Africa

GenAI did not arrive gradually. Within a year of ChatGPT’s launch in 2022, it had found its way into workflows, browsers, tools and everyday use. Everyone was told that if they weren’t using GenAI in business, they’d be left behind. Early adopters moved fast and the market followed. GenAI is trusted because the barrier to entry is so low. Chatting with a large language model (LLM) is easy, and staff may assume the output is correct. SAS research has found that GenAI is rated as more trustworthy than any other form of AI, including traditional machine learning systems.

“Over-trust weakens judgement before it breaks technology,” says David Pretorius, pre-sales manager, SAS South Africa. When staff assume outputs are reliable, they share more data than intended, move faster than review processes and accept recommendations unquestioningly.