Visitors to the offices of Integr8 might notice that all the teacups on the shelves are lined up with the corporate logo neatly facing forward. Not a single one is chipped or cracked, because a company slack enough to tolerate broken cups will also tolerate business proposals sent out with coffee stains on them.

Integr8’s joint CEO Rob Sussman is deadly serious as he tells me this, then sees my expression and grins. “I’m fanatical about everything being organised. I know it’s anal, but I believe it’s important,” he says. “If you make a big thing about little things, then the big things become important as well. The offi ce has to be immaculate. I can drive myself berserk so I must drive my people absolutely crazy. I sometimes have to apologise and say this is how I am, everything has to be perfect, but it’s worked well for us.”