Business

After many years of service, my fridge finally retired. Lukewarm vegetables, sour milk, and pools of water on the kitchen floor required a response. Fortunately, an equivalent replacement was easy to locate online.

I'm a willing buyer; now to find a willing seller. That proved to be trickier than it ought to have been. South Africa is enjoying an e-commerce boom, reaching 10% of total retail sales in 2025 from less than 1% a decade earlier, according to World Wide Worx. Retailers with the means and vision are offering online sales that should be easy and convenient.