Trends
Getting personal
A small group of senior executives is using Twitter and other social media platforms to project their personal brands. It’s proving good for business but there are potential pitfalls.
01 August 2011
Amid the media celebrities, sports personalities and social commentators that draw followers and top the trending topics on Twitter, a surprise moniker recently appeared – @MichaelJordaan.
Michael Jordaan inhabits a world far removed from the galaxy of most prominent Tweeters whose spontaneous and pithy comments are instantly tracked by thousands of followers. Jordaan is the CEO of First National Bank (FNB).
ITWeb Premium
Get 3 months of unlimited access
No credit card. No obligation.
Already a subscriber
Log in