Financial services

Sarah Oeschger, Naked Insurance

Picture the grimacing owner, looking at their car smashed against a tree. Watch as they pull out their phone, and take a photo. See them open an app, submit the images, and get a reply. They smile as their claim is approved, a ray of sunshine punctuating a personal tragedy. It's the perfect script for an insurance ad.

Now, imagine there was no totalled car, just someone using GenAI to create a fake image of their damaged car, scamming money from their insurer.