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Diketso Molefe, Microsoft South Africa

Bafana Bafana’s pre-dawn victory over South Korea in the Fifa World Cup set the tone for the Vodacom Business SME Growth Experience at the Vodacom Dome on June 25. Positioning Vodacom Business as a growth partner for local SMEs, the event made a case for what South African ambition can achieve.

In survey responses, attendees from professional services, ICT, manufacturing, and finance businesses – a more sophisticated, B2B-oriented audience than the term “SME” often suggests – said their business priorities centred on growth, not survival: increasing sales, improving digital tools, and expanding their offerings.