Business

Celeste Burger, Adam Project

In its own telling, Midjourney is a community- funded “research lab of 60 people known for building the most beautiful AI models in the world”. The GenAI program creates images from natural language prompts that are known for being highly stylised and realistic.

The platform has a steep learning curve and doesn’t release a lot of information about user numbers or revenue, but a lawsuit brought by Disney and Universal for copyright infringement claims it has over 20mn users with around $300mn in revenue.