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Deploying intelligent self-service needs a less creaky contact centre.

01 August 2012

It’s 10h00 on a Tuesday morning, 30 years ago. You own the corner café and you are the customer contact centre for everyone walking through the door.

Fast forward to 2012. Your business has thousands or millions of customers with demands and questions. You sell new products and services every year, change the old ones and enter new markets. Making things even more interesting, your customers and the customers you’d like to have prefer new ways of talking to you, often mobile ones. And many of them prefer controlling the interaction themselves.

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