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Business

Economic winds are blowing due South

Africa – your time is now (yes, really, this time).

02 March 2026

We’ve all heard the “Africa Rising” trope more times than we’ve heard a dial-up modem. Well, some of us, anyway. But lately, the winds are starting to feel less like a draft and more like a proper gale – and this time, it’s blowing in the right direction.

That said, we need to be careful not to mistake a strong wind for a universal one. Africa’s story in 2026 is not a monolith, but a nuanced, uneven, and deeply pragmatic evolution.

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