Telephone, tele-fax, tell-a-friend... Add cellphones, e-mail, instant messenger, Twitter, Facebook, SMS, IRC and so on and so forth, and you have a million ways to reach someone, who you probably still won’t get hold of.

For most of us, the more communications media hit our desks, the more we want to curl up in a ball under said desk and ignore the lot of them. For the companies responsible for paying for all this, things are even more complicated. And life is not going to get any simpler anytime soon.