Features

It sounds like a simple equation. Banks need customers, and in order to understand those customers better, they need data. And in order to analyse data and run their systems, they need the cloud. In fact, cloud is now the ticket to the game in financial services, which allows these companies to run services they would find almost impossible to do in their own datacentres. Financial services businesses are now among the largest users of cloud services, but as AWS CEO Matt Garman says, it wasn’t always this way.

As a fledgling company, he remembers AWS executives paying a visit to New York to visit some of the banks, which had expressed interest in “what this whole cloud computing thing was about”.