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Storage buyers in South Africa are running the numbers this year and not liking the answer. The capacity they need costs far more than the budget they set 12 months ago, because the memory that every server and array depends on has become expensive almost overnight, driven by demand from AI datacentres. Refreshes are being pushed out, hardware is being kept running longer than planned and analysts are reporting that companies are extending the life of what they already own rather than replacing it.

This means businesses are delaying their purchasing decisions, says Daniel Teixeira, engineering manager at Everpure, the vendor formerly known as Pure Storage. “They’re sweating what they have and getting very creative with software features and cloud to ride out the storm.”