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The world has changed for the digital nomads, the security people, the dev teams, the infrastructure managers, the gig workers and the employees who work from home or the office.
What word defines business in 2023? Collaboration. It’s this word that underpins resilience in uncertain times. It’s solutions that empower and enhance collaboration and ensure that the organisation can thrive regardless of politics, economics and pandemics. Collaboration is digital connections, hybrid work, the metaverse, virtual shared environments, physical-digital workspaces, connected experience and skilled leadership.
For Gartner, the key to ensuring that organisations and leaders thrive in the hybrid world and actually collaborate effectively is to empower people. This is resilience on the soft skill level, where collaboration between teams has to be managed across multiple time zones, platforms, cultures and personalities. Managers and leaders need to invest in technologies that connect employees while balancing these tools with flexibility, intentional communication, and connected experiences. Research firm McKinsey agrees, and emphasises the need for companies to ‘re-evaluate how work is organised and how peers collaborate’, and adds that companies must be intentional and transparent when it comes to collaboration, focusing on dropping barriers and cutting complexities through solutions that remove the limitations of distance, culture and timelines. Synchronous/asynchronous communication tools, the opportunity to learn from best practice and optimise processes, and the consistent evolution of skillsets and engagements are the true foundations of a collaborative culture in the modern organisation.
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