Technology
A crossroads on electric avenue
The local automotive industry must pivot to electric innovation, or risk being left behind.
01 April 2026
The transition to New Energy Vehicles (NEVs) in South Africa has now moved from a boardroom “what if” situation, to an industrial imperative.
At the 9th annual State of the Motor Industry event in Sandton in February, Toyota South Africa CEO Andrew Kirby said the country can’t get left behind or offer an excuse that it can’t afford to transition. “If we say we can’t afford to transition, we are effectively saying we give up on exports, and we become like this turbulent rear-guard manufacturer of old, conventional technology.”
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