Anton Herbst, Tarsus Technology Group.

Anton Herbst is the CEO of the Tarsus Technology Group, and says, in his 20 years with the company, when new technology arrives, such as the cloud, ‘people say it’s the end of distribution. And yet here we are today’.

Over the course of this wide-ranging interview, Herbst explains how he thinks the distribution business has changed, and how it plays a coordinating role between partners and customers.