From bricks to clicks, technology is the driving force behind the transformation of the retail experience.
30 August 2018
Technology has fundamentally changed how customers engage with the retail market. Online shopping experiences, omnichannel solutions and personalisation have shifted the goal posts, moved the benchmarks and toppled retail empires. It is also technology that’s putting power back into the retailer’s hands, granting them an all-access pass into customer minds and a deeper understanding of the nuances of customer behaviour, operational efficiencies and strategic planning.
Forrester, in its report ‘Masters of the Top Four Retail Tech Trends’, revealed that retailer success hinges on investment into technology that makes them better at retailing rather than better at innovating. It also underscored the importance of personalisation, omnichannel strategies, analytics and digital in refining customer experiences and operational capabilities.
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