The evolution of search

Search defines the web. Now, search is evolving to keep up.

18 February 2022

A googol is a huge number: one with one hundred zeros. To express a number in that range, you would need to display the width of the universe in kilometres. And when Larry Page and Sergey Brin started a project to search the internet, a colleague suggested that word. One spelling mistake later, and we have one of the largest companies to have ever existed.

Google changed search. Initially named ‘Backrub’, the search engine ranked pages based on their popularity, tracking how many other pages linked to them. It would be a revolution; today, the search company faces a trademark crisis as its name has become synonymous with finding information online.

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